Welcome to Heaven: sarcastic precaution

While the U.S. government has already banned smoking in public places, as well as using of attractive package designs for cigarettes, Russia still welcomes bright packs, though, containing some cautions, like “Smoking leads to diseases and death”.

Who knows if these ‘black labels’ really catch people’s attention. Nobody really cares about such moderate cautions, that’s why BQB’s creative concept team has decided to turn serious things into fun.

Welcome to Heaven, here the concept comes. No sinister pics, no ‘death labels’, no ominous words.