We see branding to have been evolved from the way brand owners communicate with their consumers to a new form of communication between consumers themselves.

Wading through floods of information every day, they have learned all the marketing tricks and can not be fooled by blunt advertising any more. Consumers themselves spread information about brands and become their change agents, defining which brands to follow. What we call branding is an art of engagement with opinion leaders, who expand conversations and spread brand’s ideas.

The leading Russia’s brand and package design consultancy BQB was founded in 2002. People on our creative and management teams have worked in the branding and advertising industry in Russia and Europe for more than a decade.

We specialise in:

• concept creation for brands
• brand platform and strategy development
• package design
• designing of package shape
• research and analysis
• naming