At BQB, we understand that branding has evolved from the way brands communicate with consumers to a new form of communication between consumers themselves.
Being overwhelmed with information every day, consumers have learned all the marketing tricks and can not be fooled by blunt advertising any more. Today, consumers themselves spread information about brands and become their change agents. What we call branding is the art of engagement with opinion leaders who expand conversations and spread brand’s ideas.
BQB was founded in 2002 and over this time has become one of the leading Russia’s brand and package design consultancies. People on our creative and management teams have worked in the branding and advertising industry in Russia and Europe for more than a decade.
We specialise in:
- concept creation for brands
- brand platform and strategy development
- package design
- design of packaging shape
- research and analysis